Launching a tech podcast is an exciting way to share your passion, insights, and expertise with a growing audience. Whether you’re thinking about starting your own podcast with your tech-geek circle or just want to learn more about the process, we’ve put together this podcast promotion guide. Continue reading to learn how to promote your upcoming technology podcast!

1. Run a Podcast Website

A website provides your tech podcast with a dedicated space where your listeners can visit, learn more about you, and pay for merchandise.

Consider this: When someone stops by your tech podcast on a digital platform, they will only see the basics, such as the title, summary, and episode list. However, if somebody visits your podcast website, you can provide a more immersive experience. This is useful in a variety of ways, including monetizing and highlighting your best episodes.

So, how exactly do you get a website for your tech podcast? Most hosting providers will provide you with a basic podcast website as soon as you create your show. The site typically requires little to no setup and is completely free. However, the quality and customization capabilities typically vary, so it is entirely up to you whether to use it or not.

2. Know When to Upload

The internet will probably tell you that Monday morning at 6:15 a.m. is the best time to publish a podcast episode, but there are many other moving parts. When you release your podcast, you must clearly define what you hope to achieve. Whether it’s more downloads, new subscribers, or increased website traffic, define your goals and how you’ll measure them.

Leverage all available insights and analytics for exploring the ideal upload schedules that can maximize results. The timing generally depends on your audience, whether they’re working professionals looking to have something valuable to listen to during commutes or students who want to catch up during weekends. It may take a while to figure out the most optimal upload schedule, but you’ll see the pattern and refine your release strategy.

3. Be Active On Social Media

As a tech podcaster, you should view social media as a free marketing and discovery tool that enables you to engage with the people you serve in a two-way conversation. Unlike podcast listening platforms, social media makes it possible for you to interact with your listeners via comments, threads, direct messages, and more, creating a sense of community.

A podcast platform is an incredibly personal medium, but it is a one-way conversation. You are the only one speaking to the listeners. On the other hand, social media allows you to connect with your target group, talk to them, and interact better– not to mention have them vote on guests or issues, giving you valuable insights to steer your podcast in the right direction.

Even if you’re in the offseason, you can still share highlights from previous episodes, behind-the-scenes footage, and unpublished interview questions. You can make announcements using technology posters. This kind of media allows you to convey important messages and can be easily created using online editing tools such as PosterMyWall.

4. Hold a Giveaway Contest

Everyone enjoys winning a logo-branded mug or an exclusive graphic t-shirt from their favorite tech-related podcast! And, because almost all people love the chance to win something cool, hosting giveaways can attract people who have never heard your tech podcast before.

Order a few sturdy, durable sweatshirts to keep your listeners comfortable and warm while rocking your logo podcast. Logo-printed t-shirts are also an excellent branding option for your listeners. They’re both comfortable and fashionable, which is exactly what people want.

5. Doing Collaboration

Collaborating with other podcasters is another effective way to increase your podcast’s listenership. When you collaborate, you gain access to a new network that you can use to expand your opportunities. The sense of community created also fosters camaraderie.

Furthermore, collaboration is an effective way to conquer creative blocks and generate new ideas for your tech podcast. It encourages you to step outside of your comfort zone, providing new sources of inspiration. You can also ask your collaborator for feedback on your concepts.

The Takeaway

Starting a tech podcast may require a lot of effort, but the result can be quite rewarding. Remember, it’s okay to start small with the tech show. Be patient and try to implement the tips above. You’ll soon see your podcast will improve with every new episode you make.

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